Redefining the liquor that defines an entire country.

The relationship we have with alcohol, as with many other aspects of life, evolves as we age. It becomes a relationship of discovery where taste, experiences and quality stand out. As Colombians, over the years we have moved away from categories such as aguardiente in search of more premium, artisanal or more “controlled” drinks and experiences.

Aguardiente is a liquor usually consumed by younger generations and is associated with parties, carnivals and/or lack of control, but it is so deeply rooted in our roots and culture that it is impossible to set it aside.

In a country so diverse and with very different cultures, aguardiente becomes one of those few cohesive and transversal national symbols at the level of an entire country. That symbol that neither by age nor by being far from Colombia should we abandon.

Aguardiente is a liquor usually consumed by younger generations and is associated with parties, carnivals and/or lack of control, but it is so deeply rooted in our roots and culture that it is impossible to set it aside.

At the time of prohibition, the myth of a clandestine bodega, nicknamed “Mil Demonios”, located in Cartagena de Indias, identified by a knocker in the shape of a wolf, called Garibay, was born. Mil Demonios was capable of producing a very special liquor distilled with sugar cane from Cartagena de Indias by means of secret distillation techniques that at that time were considered magical and of the few.

Mil Demonios is the first and only ultra premium brand of aguardiente in Colombia, a popular Colombian liquor that comes from sugar cane, is usually taken in shots and has a characteristic aniseed flavor. It is a brand loaded with myths and folklore from the time of the conquest, which through characters, legends and symbolism resignifies the relationship that Colombians have had for years with aguardiente as an emblematic drink.

It is the brand for all those who like premium products and a new luxury that moves away from trite, over-ornamented and outlandish visual codes. It is for all those who seek quality over quantity and who want to live new experiences around aguardiente.

Julián Velásquez – Fotógrafo
Ana López – Freelance
ImásD – Diseño estructural botella
Angelica del Valle – Ilustración