Brand Concept and Mission
Punto 50 is a flavored and carbonated water in Colombia that arrived to quench thirst and care for the planet
Innovative and Eco-Friendly Approach
Punto 50 is an innovative product that aims to make water a cooler drink… it allocates 10% of its profits to cleaning plastics from the country’s rivers and seas.
Graphic Universe and Brand Identity
Thirst got you zombified?
We created a graphic universe based on comic iconography and street art to represent the zombie we become when not well hydrated.
Créditos
Ilustration
Juan de pelos
