Social Empowerment Project
Nuestra Siembra is a social project of Cervecería Nacional in Ecuador… aiming to become an empowerment platform for all Ecuadorian peasant
Brand representation
A brand that, through the use of various icons, seeks to allude to the greatness of Ecuadorian agriculture.
Unique Color Palette
We use saturated and unique colors in the category… The palette was created from all the colors of typical Ecuadorian peasant attire.
Outcomes
Impact on Local Communities
benefited since we launched the Siembra por contrato program.”
Market Success
The 3rd most sold in Ecuador… already has a market share of 12%.
Great Numbers
USD $2.2M Generated in free press
Global Innovation Recognition
The 3rd most important AbinBev innovation globally
Créditos
Producer
Visión 1
Creative Agency
Fantástica
Photography
Pablo Naranjo
Photography
Felipe Pizano
