Post-Rebranding Challenge
Following the rebranding process of Colombia Fintech, we faced an even greater challenge: to bring all that essence and vision to an event that would mark a before and after, the Latam Fintech Market. A scenario where not only the new image would be presented, but also where ideas, networking, and learning from the entire Latin American Fintech ecosystem would converge.
Beyond Simple Brand Launch
Beyond a simple brand launch, the Latam Fintech Market represented the opportunity to inject the essence of Colombia Fintech into every detail, from discussion panels to networking areas.
Designing the Event Spaces
We designed spaces that breathed the new aesthetics of Colombia Fintech. From stands and stages to support materials and merchandising.
Impact of the Latam Fintech Market
The Latam Fintech Market not only became the perfect stage to reveal the new image of Colombia Fintech but also a living representation of what the association aspires to achieve in the future.
